The Most Powerful Skill You’re Probably Avoiding 

The Most Powerful Skill You’re Probably Avoiding 

Most people think the hardest part of real estate investing is finding the deal. 

It’s not. 

The hardest part that separates casual dabblers from serious business builders is learning how to raise private money. 

And no, this doesn’t mean asking your aunt for a loan or chasing flaky lenders on Instagram. I’m talking about building real relationships with people who have capital and are actively looking for a safe, productive place to put it. 

Here’s the truth: there are countless individuals out there. Good, hardworking people who’ve done what society told them to do. They saved. They invested. They sat on cash in a retirement account or equity in a home. And now they’re worried it’s not enough. They’re watching inflation eat their savings. They’re losing sleep, unsure where to put their money without gambling it all away. 

That’s where you come in. 

When you learn to raise private capital, you’re not begging for money. You’re solving a problem. You’re offering an asset-backed opportunity that delivers better returns than a bank and more peace of mind than Wall Street. 

You’re working their money, creating value for them and yourself. 

The ability to raise money is what turns real estate from a hustle into a business. It allows you to do bigger deals, move faster, and negotiate on your terms not your credit score’s. It gives you leverage, freedom, and scalability. 

But most people never learn how. 

Why? 

Because they’re afraid. Afraid of rejection. Afraid of sounding like a salesperson. Afraid of looking like they don’t know what they’re doing. 

What they don’t realize is that authenticity is your greatest asset. 

Private lenders don’t want a show. They want a plan. They want to know you’ve done your homework, you understand your deal, and most importantly you care about protecting their investment as much as your own. 

Here at AZREIA, we’ve seen it time and time again. Members who start with limited capital, but use relationships built the right way to fund flips, rentals, and even apartment buildings. They didn’t get lucky. They learned a skill. 

And you can, too. 

In fact, we’re holding a Raising Private Money class very soon. It’s designed to help you confidently approach potential lenders, craft a compelling offer, and structure deals that create a win-win for everyone involved. 

If you’ve ever said, “I’d invest in more deals if I had the money” this is for you. 

Private capital isn’t just the fuel of your business. It’s a doorway to financial independence. 

Learn it. Master it. And watch your business grow faster than you ever imagined. 

Join us. And take the next step in becoming the kind of investor others want to work with. 

Smarter investing, 

Michael Del Prete 

AZREIA Executive Director